“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”
Life is full of opportunities. But in order to take advantage of those opportunities it is necessary for us to take risks. Jeff Bezos, CEO of Amazon reminds us that if we always choose to stick with what has always worked for us and never think outside the box, we will never know what all of the other possibilities that are out there.
By always playing it safe with our decision making we can become very complacent and actually enter into a sort of comfort zone that if we are not careful, we may never want to leave. Another issue with this way of living your life is that by choosing the easier path you will unknowingly leave all of the the untapped potential opportunities out there and you never would know what might have been. Lets take a look at some examples of companies that took risks that paid off in the long run by not always sticking to the status quo and playing it safe:
– The Dollar Shave Club believed the emerging trend of subscription boxes would help the company not just grow, but also thrive in the ever changing market and they were right overtaking Gillette as the top retailer in the shaving market business.
-Sara Blakely of Spanx wanted to solve the problem in hosiery market and believed that pantyhose should be seamless and, if women wanted, capable of smoothing areas of the body they were uncomfortable with. Her innovation let to her becoming a billionaire in just over 12 years.
-Whole Foods took a risk by believing there was a market for a large natural food store at a time during the 1970’s and 1980’s when that as unheard of. Whole Foods soon became the industry-leading name for healthy food.
-TOMS reinvented itself by creating a new business model. For every shoe TOMS sold, a second pair would be donated to a child in a developing nation. This helped usher in an era of conscious consumerism in fashion.
These examples show us that opportunities are always out there for us if we really look for them and once found, take a risk with the roll of the dice. It is important that we leave no stone unturned. We want to live our lives with no regrets. We would never want to ask ourselves the question “What if?” So as Nike says, “Just Do It.”
What does this quote mean to you and how can you apply today’s message towards developing your responsible decision making skills?